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PORTFOLIO

Selected Work

Social media strategy, content, and brand systems built for growing businesses.

Beauty & Salon

Diva International 

Social Media & Brand Manager

Full-service growth & brand support

A full-service partnership managing Diva International's social presence, brand identity, and digital footprint from the ground up — taking the salon from a handful of thousand monthly profile visits to a recognized, award-winning presence in San Francisco's Financial District.

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(Instagram Views From Nov 2025)

  • Manage social media & marketing (Instagram, Facebook, email) for 4 sister companies

  • Built and manage the content calendar and monthly content strategy

  • SEO-optimized captions for visibility

  • Grew Instagram views organically — no paid ads

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Content & Social Strategy

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(Instagram Views From Feb 2025)

  • Monthly reports delivered as a slideshow

  • Content tracker to inform next month's strategy

  • Content Strategy 

  • Organic growth marketing Strategy 

  • Email Optimization

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Reporting & Tracking

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(Number Comparisons and Growth Report)

(Posting Strategy Built Around Results)

  • Travel with Diva to her live cutting classes around California

  • Record and support during live classes

  • Turn that footage into content for the page

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On-Location Support

Financial Advisor

Money Date with Michelle

Social Media & Brand Manager

Full-service growth & brand support

Brand identity, web design, and content direction for Michelle's personal brand under Top 100 Powerful Black Women in Business — building her brand identity, logo, and website from client direction, directing content and ad creative, and leading a live photoshoot, while Michelle posts it herself on Instagram and Facebook.

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  • Directed content strategy and what to post — Michelle handles posting herself on Instagram and Facebook

  • SEO-optimized captions for visibility

  • Created a quiz for audience engagement

  • Set up her email list

Content & Social Strategy

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  • Developed her brand identity and logo, based on client direction to clean up and build out the brand

  • Designed and coded her original website, then rebuilt it during a full brand reform with the Top 100 board

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Brand and Web

  • Led a live photoshoot with Michelle

  • Designed ad creative (did not run paid campaigns)

  • Event support for Money Date events — on-site setup, recording, and editing footage (Michelle organizes)

  • Host events on Eventbrite and post updates to her website

  • Designed event flyers in Canva for Top 100 Powerful Black Women in Business events

On-Location Support

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